Career and Rise to Fame
Rise to fame
In 1976, Steve Jobs and Steve Wozniak co-founded Apple Computer, in Job's family garage. They built and designed personal computers which were around 700$. After releasing the Apple, I Wozniak continued designing and releasing updated versions of the Apple computer and it turned their business into a commercial enterprise. Apple Inc had made around two million dollars because their computer was small and cheaper than the competition (IBM). Within five years Apple computer had expanded into the largest private manufacturer and the second biggest manufacturer of home computers in the US. In 1980 Steve Jobs launched an initial public offering, allowing people to invest in Apple. The investments generated an enormous capital which allowed Job's to create more successful devices such as the Apple Computer II.
Career at apple incWhen Steve Jobs and Steve Wozniak started Apple, they noticed that most computers that IBM was making were too big and expensive. Their goal was to make a smaller and more affordable computer. The redesigned and less high-priced device was the Apple Computer II. The apple computer II was sold out after a year, which made around 2.7 million dollars. The downfall came when Steve Jobs released Lisa, a computer that required owners to have experience; also this machine was not able to print. Lisa did not sell quite well, since other competitors, were selling at a cheaper cost. Steve resigned from Apple in 1985, due to the Macintosh. The Macintosh was a computer with icons and an arrow (mouse); it was easy to use but lacked features that other machines had. Due to two failures, Steve was forced to resign as chairman (CEO) of Apple.
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next Computer
Steve Jobs left Apple because he wanted to work on a more advanced device, and he took the best engineers from the Mac team to start a new company called NeXT. Apple threatened to sue him, but he ignored the threat, and in 1988 NeXT computer was introduced at a big event in San Francisco. The company wanted the machines to end up in schools, but unfortunately, it did not sell well because it had black and white screens; it also wasn't able to hook up to other computers. Steve Jobs was a perfectionist and kept delaying the release of the new machine. The software of the new computer was called NeXTSTEP. The sales were so bad that they started selling the equipment to other businesses, but this did not help much. Later, NeXT's biggest investor, Texas billionaire Ross Perot left and the whole company was going nowhere
PIxar
Steve Jobs after creating NeXT computers, went to work at Pixar where he owned 80% of the company. Steve decided to close the hardware business because it was not making sufficient money. Pixar mostly focused on 3D animation when it started to make commercials. The commercials were able to keep the business going. Pixar got a contract with Disney, but it then got canceled to make the movie that would be "Toy Story." With this, Steve Jobs was at the lowest point of his career and spent most of his days with his new wife Lauren and his son Reed.
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return to apple inc
Steve Jobs rewrote the script for Toy Story and Disney loved it. He realized the potential and decided in 1995 to take Pixar public. Toy Story had a huge success and was the first computer-generated movie. Jobs made around $1.5 million from Pixar's stock success since he owned 80% of it. However, in 1995 Apple was having their worst year and the CEO of Apple, Gil Amelio purchased NeXTSTEP and used its operating system to replace Mac OS. Steve Jobs was back at Apple, and his title was "informal adviser to the CEO." In 1997 Apple lost around $700 million in sales, and the board decided to replace Gil Amelio with Steve Jobs. Steve got back to work , and released the iMac which was a success. After the Mac, he released several other desktops and laptop computers. In 2001 Apple released the iPod which was a revolutionary device which played music. Apple was very successful after Steve was back, and impressed the world.
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References
Careers - Steve Jobs biography (n.d.). . Retrieved from https://sites.google.com/site/stevejobsbiography/professional-experience
Hattersley, L. (2016). Apple icons: Steve Jobs, the soul of apple. . Retrieved from http://www.macworld.co.uk/feature/apple/apple-icons-steve-jobs-apple-3493961/
Hattersley, L. (2016). Apple icons: Steve Jobs, the soul of apple. . Retrieved from http://www.macworld.co.uk/feature/apple/apple-icons-steve-jobs-apple-3493961/